Profit > Popularity: The Money Mindset Shift Every Woman Entrepreneur Needs
“There’s this gap of women entrepreneUrs and profit, and no one is really talking about it.”
What if your business goals weren’t just about hitting six figures, but actually keeping more of what you make? In her recent interview on The Road to Seven Podcast, Mint Worthy Co.’s founder Vanessa Bowen gets real about the journey from personal finance mess to money mindset mastery—and how women entrepreneurs can stop glorifying revenue and start celebrating profit.
Let’s break it down (the Mint Worthy way).
From Corporate Chic to Financial Chaos (and Back Again)
Vanessa didn’t start out as a money coach. In fact, like so many of us, she was deep in the financial trenches after landing her dream job at PwC. Think: luxury condo, paycheck-to-paycheck stress, and zero budget in sight. It took one bold mentor and a tearful moment on the bedroom floor to snap her into reality. That was the beginning of her financial transformation—and the birth of Mint Worthy.
Her first major shift? Learning to tell her money where to go instead of wondering where it went.
“A budget saved my butt. It was my roadmap.”
Why Your Revenue Isn’t the Flex You Think It Is
Vanessa pulls no punches: you can be a six-figure business owner and still be broke. The real glow-up comes when you shift your focus to profit. Profit is what allows you to:
Reinvest in your business
Pay yourself a consistent salary
Build long-term wealth
Actually enjoy the freedom you started your business for
“Profit is the foundation of everything. Without it, the revenue number is just a vanity metric.”
This is the pulse of Mint Worthy’s mission: to bridge the gap between making money and managing it with purpose.
Letting Go of the Hustle (and the Wardrobe Budget)
In a society obsessed with overnight success and designer everything, Vanessa’s perspective is refreshingly grounded. Delayed gratification was key in her own journey—giving up a flashy condo and skipping vacations to buy her first investment property while living in a basement apartment.
She teaches her clients to define what wealth looks like for them, not based on what social media glorifies.
“You get to decide where every dollar goes. Your spending shows your priorities.”
Motherhood, Mindset & the CEO Shift
Vanessa’s next chapter? Redefining what success looks like as a business owner and mother. She’s embraced a softer, grace-filled approach to entrepreneurship. One that prioritizes purpose over pressure, and recognizes that rest, reflection, and mindset are as essential as metrics.
“Protecting your mindset is everything. It’s not a one-time fix—it’s a lifestyle.”
She also reminds us that we set the goals, we define the timeline—and it’s okay to pivot, pause, or stretch the plan.
What's Next for Mint Worthy Co.? PROFIT.
Vanessa is boldly repositioning Mint Worthy to focus fully on business finance, empowering women to:
Build profitable, sustainable businesses
Stop undercharging and undervaluing their work
Understand their revenue models and pricing strategy
Stop tolerating burnout in the name of impact
“More profit means more power, more options, more impact. That’s the ripple effect.”
Ready to Start Celebrating Profit Over Popularity?
Tune into the full episode of The Road to Seven (Buzzsprout | Apple Podcasts) to hear Vanessa’s full journey and get actionable money mindset gems you can start applying today.
And if you’re ready to actually pay yourself well and build a business that fuels your life (not drains it), join Vanessa every Tuesday at 12PM EST on Instagram Live for her weekly series: She Gets Profit.
Let this be your permission slip to pivot, profit, and thrive.
Because women with wealth change the world.
Connect with Vanessa on Instagram: @mintworthyco
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